MVNO Global initiative

“MVNO Global” had its first public appearance since establishment at the end of October 2005. Before only visible activity from initiative members were performed through its web portal www.mvno.biz. Since establishment, “MVNO Global” initiative has experience increasing interest from market players through cooperation requests and valuable suggestions for initiative development.
“MVNO Global” initiative spokesmen Mr. Rihards Gailums performed presentation during conference “MVNO Business & Partnering Strategies” this week in Cannes, France.
Through presentation general introduction of initiative were performed and following topics were discussed:
• “MVNO Global” initiative as force of consolidation and development of Europe’s alternative mobile venture;
• Rationale and theoretical background of MVNO Global Venture inevitability;
• EU regulatory framework impact global alternative network;
• “European Company” or SE structure benefits;
• MVNO Global impacts existing domestic and international mobile landscape;
• “MVNO Global” positioning between Europe’s Mobile international players;
• “MVNO Global” as shareholder value rising instrument and survival possibility of existing MVNO’s;
• “MVNO Global” could accelerate fundraising necessary to transform into next generation MVNO operations;
• “MVNO Global” could help MVNO startups in target countries.

Since conference were attended by leading market players representing consultants, operational MVNO’s, regulator bodies and host operators, very valuable discussions were performed analyzing initiative mission and strategy, as well several valuable improvements were discovered

Conference confirms MVNOs are the biggest opportunity of the decade in mobile telecoms.
Estimates about the market for 2010 were in the wide range $10-30bn. which testifies of the enormity of the opportunity worldwide. Today MVNOs can be found in Europe and America, but there are strong interest from Asia and the Middle East.
“We heard that MVNOs should be marketing companies to be successful, as the definition of an MVNO is either “everything like an MNO, to the exception of the radio access”, or, in the case of a ‘light’ MVNO, brands that use an MVNE (E for ‘enabler’) or join up directly with an MNO, actually companies that have done a high level of segmentation, identified a niche and designed their offering for it, such as Universal Music Mobile in France (music-oriented Youth population) or Disney Mobile in the USA.
There are still opportunities in South Europe, such as Spain & Portugal where the regulator is providing strong support, or ‘Industry vertical sectors’ that new players have yet to address, especially with data-only offering. Orbitel in Colombia also showed that the Corporate market is a very valid target.

About MVNO concept. A Mobile Virtual Network Operator (MVNO) is a company that does not own a licensed frequency spectrum, but resells wireless services under their own brand name, using the network of another mobile phone operator. If initially MVNO’s offer simple discounted prepaid voice and SMS services, does not have infrastructure and act as host network resellers under their brand, on opposite next generation MVNO’s is going to have all GSM/UMTS network elements, except radio access, offer sophisticated voice and data services and differentiate on services, innovations, data offerings and customer care.

About “MVNO Global”. “MVNO Global” is a name for initiative founded by leading experts of telecom and finance industry, striving to consolidate already operating Europe’s MVNO’s, and to create Europe’s global alternative mobile operator. For more information about MVNO Global Initiative, visit its portal at http://www.mvno.biz